About Us
Why Our Unique London Shirt Company Stands Out
An Independent Brand Founded by Curtis Tekenah in 2005
In an age of disposable fashion and mass production, our London shirt company — founded by Curtis Tekenah in 2005 — stands proudly apart as a true independent brand built on authenticity, craft, and character.
Curtis Tekenah’s vision was simple but bold: to create shirts that don’t just follow trends, but set a higher standard for how a shirt should look, feel, and last. When he started this company in a small London studio two decades ago, he knew there was a better way — one that respected traditional craftsmanship, celebrated individuality, and offered men and women an alternative to the ordinary.
Timeless Craftsmanship, Made Modern
Every shirt we make begins with the fabric — because a great shirt should feel as good as it looks. We source only the finest materials: soft Egyptian cottons, airy organic linens, brushed Oxford cloths and sustainable blends that hold their shape, drape beautifully, and get better with every wear.
But premium fabric alone is not enough. Our shirts are meticulously constructed by skilled tailors who understand that true luxury is found in the details. From perfectly aligned patterns to reinforced seams and mother-of-pearl buttons, each piece is finished with care that can’t be replicated by machines alone.
Designs That Speak for Themselves
We design shirts for people who want to stand out — not loudly, but unmistakably. Our collections blend the best of British tailoring with subtle modern twists: unexpected collar shapes, contrast inner cuffs, hidden stitching, or a pop of colour under the placket. These quiet details catch the eye without shouting for attention — the mark of true style.
Every shirt is designed in London, drawing inspiration from the city’s vibrant clash of old and new — from the classic elegance of Savile Row to the creative spirit of Shoreditch. The result? Shirts that move effortlessly from business meetings to evenings out, looking sharp but never stiff.
Limited Runs, Lasting Value
Unlike big brands, we don’t churn out thousands of identical shirts. We produce in small, carefully controlled batches — sometimes just a few dozen pieces of each style. This means less waste, more care, and the confidence that your shirt is something truly special.
Curtis believes in sustainability through quality: shirts that are well-made last longer, reducing the need for constant replacement and helping fight throwaway culture. For us, this isn’t just good business — it’s the right thing to do.
A Personal Touch, Always
Being independent means we answer only to our customers — not shareholders or corporate trends. We keep our service personal and flexible: whether you want bespoke sizing advice, custom monogramming, or help choosing a style, we’re here to make sure your shirt fits you and your life perfectly.
Our customers come back to us because they know they’re not just buying another shirt — they’re investing in something thoughtfully made and honestly priced, with real people behind every detail.
Two Decades of Staying True
Nearly twenty years since Curtis Tekenah stitched the first label into our very first shirt, his founding vision still guides everything we do. We stand by the belief that when you wear one of our shirts, you wear a piece of London’s spirit: a balance of heritage and modernity, understated confidence and quiet rebellion.
So if you’re tired of shirts that look the same and wear out fast — welcome. Here, you’ll find something different: shirts designed to stand out, crafted to last, and made for those who know that true style is always personal.
Ready to experience it for yourself? Browse our collections and feel the difference.