Bloom Colour 86 — Digital Cotton Print Shirt

Navy paisley print · Slim tailored fit · 100% cotton

Hero product description (long — use on product page)

Make a confident statement without shouting. The Bloom Colour 86 pairs a deep navy base with a densely packed paisley-inspired digital print in warm reds, soft ivories and muted greens — an elegant riff on a classic pattern that reads modern at every angle. Cut from breathable 100% cotton with a smooth digital-print finish, this shirt sits close to the body for a clean, tailored silhouette while still offering everyday comfort. Finished with a soft spread collar, tonal dark buttons and a reinforced placket, it’s the perfect shirt to elevate smart-casual looks, dress down with denim, or layer under a blazer for evening wear.

Quick product copy (for cards / quick view)

Navy cotton shirt with a crisp digital paisley print — slim tailoured fit, spread collar and dark buttons. Classic with a modern twist.

Key features

Fabric: 100% cotton — soft, breathable and ideal year-round.
Print: High-resolution digital paisley print for sharp, true-to-colour detail.
Fit: Slim tailored cut — neat through the chest and waist.
Collar: Soft spread collar for versatile styling (buttoned-up or open).
Details: Reinforced placket, long sleeves with single-button cuffs, matte dark buttons.
Care: Easy-care cotton — machine washable on a gentle cycle.

Fabric & construction

Material: 100% cotton — lightweight yet substantial enough to keep structure.
Print method: Digital printing for crisp pattern edges and excellent colour fidelity (reduces repeat defects common with older rotary prints).
Construction notes: Double-stitched seams at stress points, bar-tacked placket, and neatly finished cuffs for longevity.

Fit & sizing guidance

Tailored (slim) fit. If you prefer a relaxed silhouette, choose one size up.
How to pick your size: Measure a t-shirt that fits you well across the chest (armpit-to-armpit) and compare to your size chart. If you like a fitted look, stick to your chest measurement; for layering choose a size up.
Suggested sizes: Offer S–XXL as standard (we can provide numeric chest/length specs if you want per-size measurements for your store).

Care instructions (copy-ready)

Machine wash cold, gentle cycle.
Wash with like colours.
Do not bleach.
Tumble low or hang to dry.
Warm iron inside out to protect the print.
Dry cleanable if preferred.

Styling suggestions (3 looks)

Smart-casual evening: Navy chinos, suede loafers, lightweight wool blazer — shirt tucked, top button open.
Weekend relaxed: Dark slim denim, white leather sneakers, sleeves casually rolled.
Layered winter: Charcoal overcoat, crew-neck knit, shirt collar peeking — great under knitwear for a pattern pop.

Occasions

Work meetings (creative / smart-casual), dinner out, date night, weekend city trips, or as a standout piece in a capsule wardrobe.

Product photography & Shopify image copy

Primary image (hero): Model shot, waist up, natural daylight, slight three-quarter angle. Caption: Bloom Colour 86 — Navy paisley digital print shirt.
Detail image (close-up): Crop showing collar, placket and fabric texture. Alt text: Close-up of Bloom Colour 86 navy paisley digital print cotton shirt showing collar and buttons.
Flat-lay: Shirt folded on warm wooden surface. Alt text: Bloom Colour 86 folded flat-lay on wooden background.
Lifestyle: Model walking by city streets or coastal village, sleeves rolled. Alt text: Model wearing Bloom Colour 86 shirt paired with dark denim.

Suggested alt text (SEO-friendly)

Bloom Colour 86 navy paisley cotton shirt — close up print.
Men’s slim fit navy paisley shirt Bloom Colour 86.
Digital print cotton shirt navy — Bloom Colour 86 product image.

SEO meta description (≤160 chars)

Bloom Colour 86 — navy digital paisley cotton shirt. Slim tailored fit, breathable 100% cotton & crisp print. Shop now for smart-casual style.

Suggested SEO keywords / phrases

navy paisley shirt men
digital print cotton shirt
slim fit printed shirt
mens navy patterned shirt
smart casual shirt paisley
Bloom Colour 86 shirt
Unique London shirt (if appropriate)
printed button up shirt men
breathable cotton shirt men
evening shirt paisley print

Shopify-ready elements

Title: Bloom Colour 86 — Digital Cotton Paisley Shirt (Navy)
SKU suggestions: BLOOM86-NVY-S / BLOOM86-NVY-M / BLOOM86-NVY-L (use this pattern on your backend)
Variants: Sizes S / M / L / XL / XXL — consider adding a slim/regular fit variant if you offer both.
Product tags: mens-shirt, printed-shirt, paisley, navy, slim-fit, cotton, digital-print, smart-casual, evening-wear, UniqueLondon
Collections: New In / Printed Shirts / Smart Casual / Gifts for Him

Pricing & merchandising suggestions

Suggested retail range: £45–£75 depending on brand positioning and manufacturing costs. (Middle-market suggestion: ~£55–£65.)
Cross-sell: Pair with dark denim, navy chinos, leather belt, or a lightweight blazer.
Promotion ideas: “Buy 2 shirts — 10% off”; “Add a blazer and save 15%”.